our clients, their stories.

“We are working with Tracy…WOW. What a difference we’ve seen in profitability due to her work with the team and operational excellence.”

— Lisa W., Wertzbaugher Services

“I can't express enough how transformative my experience with grassroots has been! As a business coaching company, they truly understand the challenges that entrepreneurs face. Tracy has helped me stay consistent with my routines, which in turn has allowed me to grow my clientele immensely. I also have really appreciated the accountability this coaching has given me! It really pushes me to keep going and keep pushing through all my goals! What’s even more remarkable is how I’ve reached goals in a much shorter time than I ever thought possible. In just four months, I have already surpassed my sales from all of last year! The support and guidance I’ve received from Tracy at grassroots has been invaluable.
If you're looking to elevate your business and achieve your goals, I highly recommend grassroots!”

- Ashley G., Sage Beauty & Wellness

“Grassroots exceeded my expectations in every way. I came to Tracy with so much brain fog and conflicting ideas about where to go with my career and business ideas, and her guidance was truly so transformative. I am so glad I was referred to her. She does an excellent job of tailoring her coaching to who you are and who you want to become. I will rave about her every chance I can get. Working with Grassroots would be a game changer for you, your career, and your business. Thank you Tracy for helping me when I needed it the most!”

-Tony Hazel

“Working with Tracy was a truly valuable experience. She is thoughtful, caring, and genuinely invested in helping you grow as a leader. She takes the time to understand your perspective, asks insightful questions, and provides practical tools and guidance that are tailored to your goals. Tracy goes above and beyond, thinks strategically, and creates a collaborative partnership. I highly recommend her coaching services to anyone seeking leadership support that is strategic, results‑driven, and empowering.”

-Christine Paredes, Pet Aussie Mobile

“Running your own business pulls you in many different directions. Tracy with Grassroots has helped me maintain schedules and deadlines with weekly meetings and reminder emails to keep projects moving through the shop and out the door on time, which keeps my customers happy and my business growing.”

- Jason W., Wertzbaugher Services, L.L.C.

“I am so happy to have Tracy as a coach, mentor, and consultant.  She has a unique ability to communicate with our staff and tap into the multiple personalities within our operation.  Her wealth of knowledge and punctual character has motivated me in a refreshing way.  It’s a-la-cart coaching on a professional level with high expectations of accountability and results.”

- Derek D., Classical Graphics

“Working with Tracy has been one of the most pivotal decisions I’ve made in my professional journey. Her guidance helped me evolve from a capable operator into a confident, strategic business leader. With a rare blend of tough love, sharp business acumen, and genuine care, Tracy pushed me beyond my comfort zone and into real growth. She didn’t just offer advice—she challenged my thinking, held me accountable, and celebrated every milestone alongside me. I wouldn’t be the leader I am today without Tracy’s insight, encouragement, and relentless belief in what I could become. Thank you Tracy!”   

-Grant Mikkelsen

“As a small business owner myself, I really appreciated that Traci specializes in coaching small businesses. As much as I feel, I can do it by myself and think outside of the box, Tracy showed me so many things that I can do to add value to my business and to bring in more clients. I like how she specializes in each of her clients' needs and doesn’t just lump us all in the same box, she takes the time and effort to study and analyze and share her research. She definitely goes above and beyond. I am very grateful to work with her.”   

-Jennifer Mariani, The Rustic Mermaid

“I didn't know what I was missing in my business until I started working with Tracy. She got right into my P and L's and helped me lower my expenses and set budgets for all categories. I've never had a coach who has done that with me, and I've been in business for 21 years. As a solo business owner, I've often just had to "figure it out myself", now I feel so much more confident in our business' future knowing Tracy is helping keep an eye on all the necessary details. Her referral program is also remarkable! Now, I know I will be attracting more clients as well by nurturing my own.”

-Kelly Weaver,  Kelly Weaver Photography LLC

“Tracy is amazing at her job! You can tell she really cares and wants you to succeed. She goes above and beyond for you! I highly recommend.”

-Amanda Brown

believe it. conceive it. achieve it.