a unique blend of coaching and consulting.

we know people.

We have 40+ years of experience leading teams and working with individuals in a variety of industries.

We know that the people are the driving force behind every business. By understanding your strengths and needs, we help create an environment where teams work better and leaders excel.

We know how to motivate individuals and hold teams accountable to get real results.

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we know every team is different.

That’s why we take a personalized, unique approach to the work that we do.

We are your trusted ally.

We foster growth, inspire innovation, and connect you with tailored solutions for a successful future.

meet our team.

Combined, we have more than 40 years of leadership and business operations experience. As your coaches, we are committed to helping you and your teams thrive in your business.

A middle-aged woman with blonde hair, glasses, and a cheerful smile, wearing a black top with patterned collar and layered necklaces, standing in front of a dark gray, textured background.

  • Tracy is an experienced operations and team leader with over 30 years in retail management, specializing in driving growth, building strong teams, and improving operational efficiency. Having successfully managed stores with up to $100M in annual sales and teams of 450 employees, Tracy has consistently achieved top performance and driven substantial growth. Now, she is channeling her extensive experience into coaching small business owners, helping them navigate challenges and achieve sustainable success.

    After years of refining her leadership approach in large-scale operations, Tracy decided to start her own coaching business with Maggie, to offer the personalized guidance and support that small business owners need. She is passionate about working directly with entrepreneurs to create actionable strategies for growth, streamline operations, and enhance customer experiences. Tracy thrives on helping business owners build strong, accountable teams and develop a culture that drives long-term success.

    With expertise in improving employee retention, boosting sales, and optimizing operations, Tracy works closely with clients to identify tailored solutions that fit their unique needs. She combines her practical leadership experience with her Psychology of Leadership Certificate from Cornell College to offer a deeper understanding of team dynamics and leadership effectiveness. Recognized for her leadership and problem-solving abilities, Tracy has earned 12 MVP awards and 7 talent development honors throughout her career. She holds a BA in Marketing and Business Communications from the University of Northern Iowa and is excited to use her skills to help small businesses reach their full potential.

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  • Maggie is an accomplished business professional with over a decade of experience in strategic human resources, leadership development, and organizational effectiveness. As a Senior Strategic HR Business Partner, she has advised executive leaders, including CFOs and VPs, on human capital planning and optimized organizational performance using data-driven strategies. Maggie is also skilled in facilitating leadership training and enhancing team collaboration. Her tenure at Target Corporation saw her manage a $90 million operation, develop over 300 team members, and implement innovative solutions that improved efficiency and profitability. With an MBA in Business Management and a passion for coaching, Maggie excels at driving business results, fostering engaged teams, and empowering leaders to achieve their goals.

    In addition to her extensive professional achievements, Maggie co-founded grassroots. a coaching company. Driven by her passion for developing leaders and empowering teams, Maggie created this venture to help businesses tackle operational challenges and unlock their full potential. She thrives on connecting with leaders, understanding the unique dynamics of their organizations, and crafting tailored strategies to foster growth and success. Through grassroots., Maggie combines her expertise in leadership development and strategic problem-solving to inspire meaningful change and help businesses and their teams thrive.

get in touch with us.

Reach out to schedule a free 1-hour consultation and learn more about us. You will receive a free download of our Ultimate Business Process Checklist!

A digital image shows a set of business process checklist pages with thematic green headers and black text, fanned out on a green background. The first page is titled "The Ultimate Business Process Checklist" and includes a brief overview of its purpose and steps for streamlining business operations.